"Alicia produced a large amount of collateral, visual merchandising, creative web dev and branding services over the years I worked with her. Our brief was often challenging and our customer segments disparate and sometimes contradictory. Alicia's ability to distil a brief to its essential parts really helped us produce focussed and coherent marketing material that supported our messaging perfectly and really supported our funnel. Balancing the companies long heritage, its move into new markets, and its ambitions to be seen as an innovator often required a lengthy iterative process that allowed us to visualise where the balance should be set and Alicia always took constructive feedback and rework requests with grace and professionalism. Above all, Alicia was always so well organised and totally reliable when it came to deadlines. I have no hesitation in recommending Alicia for any branding, graphic marketing, or creative design project - perhaps especially for clients with complex audience profiles".